Products & Services
Strategic marketing and communications services designed to help small businesses, local governments, and nonprofit organizations clarify their message, plan effectively, and invest wisely in marketing.
Getting Started
Consultation
FREE
Not sure which services are the right fit for your business?
A communications and marketing consultation provides a thoughtful review of your current efforts and helps identify which approach, training, or strategy services will be most effective for your team. The goal is clarity—understanding what’s working, what’s not, and where to focus next.
Strategy & Planning Sessions
Strategy & Planning Sessions are structured, three-hour working sessions designed to bring clarity and alignment to your marketing efforts. Each session is scheduled as a half day, either morning or afternoon, and is built around your specific business goals.
Marketing strategy & positioning
Take a close look at your business, your goals, and your market to clarify what you offer and who it’s for. You’ll come away with a written strategy that defines your focus, direction, and role in the market, giving your marketing a clear point of reference.
Channel Planning
Evaluate how and where your business should show up—from print and mail to online, search, and social media. You’ll have clear recommendations on where to focus your marketing dollars and where to pull back, so your efforts are efficient and effective.
Messaging & Audience Definition
Identify the audiences you’re trying to reach and refine the language that speaks to them. You’ll have clear audience profiles and messaging guidance that can be used across your website, ads, social media, and print materials.
Budget Planning & Prioritization
Review your goals and available resources to bring structure to your marketing spend. You’ll walk away with a prioritized budget plan that shows where to invest now, what can wait, and how to get the most value from your budget.
Campaign Development
Work through your goals, timeline, and message to shape a cohesive campaign plan before anything is designed or advertised. You’ll have a clear roadmap that guides creative, promotion, and execution from start to finish.
Training & Workshops
Practical training for small teams and community organizations.
Training & Seminar Series are structured, six-week programs designed to build confidence and practical skills in areas such as marketing, communication, branding, and social media. These sessions are built for small teams, with an emphasis on real-world application.
Branding Bootcamp
Six weeks to get your brand in shape
Branding Bootcamp is a six-week, hands-on training designed for small businesses that want to strengthen their brand without overcomplicating the process. Together, we focus on the building blocks of your brand—logos, visuals, messaging, and ads—so everything works together and feels consistent.
Participants work through real brand materials with a marketing professional by their side, making improvements along the way instead of leaving with homework. By the end of the bootcamp, you’ll have a clearer, more polished brand and the confidence to use it across marketing, advertising, and everyday communication.
Available on-site for businesses in Southeast Oklahoma or virtually for remote participants.
Marketing Foundations
Build a clear, workable marketing plan
Marketing Foundations is a practical training designed for businesses that are ready to bring structure and clarity to their marketing. This course is recommended after completing Branding Bootcamp, unless your brand is already well established.
Over a series of focused, one-hour sessions, we review your existing marketing efforts, clean up what’s not working, and bring alignment to what is. Each session focuses on a key area of marketing, including strategy and positioning, messaging and audience definition, channel planning, and budget planning.
By the end of the course, you’ll have a clear marketing foundation and a realistic plan you can use to guide future decisions and investments.
Communication Basics
A practical training for clear, confident communication
This six-week virtual training focuses on the everyday communication challenges leaders face—setting expectations, sharing information, and keeping teams aligned. Designed for managers, board members, and organizational leaders, the sessions cover simple, effective communication practices that reduce confusion and build trust.
Participants will learn how to communicate clearly in meetings, emails, and conversations. By the end of the training, leaders will have a shared understanding of communication best practices and practical tools they can apply immediately in their roles.
Strategic Communication
Using communication to guide decisions, change, and direction
This six-week virtual training builds on Communication Basics for Leaders and is intended for those responsible for shaping direction, managing change, or representing an organization publicly. The focus shifts from day-to-day communication to more intentional, strategic messaging.
Participants will learn how to think ahead, align communication with goals, and communicate clearly during moments of growth, transition, or challenge. By the end of the training, leaders will have a strategic communication framework they can use to guide internal conversations, public messaging, and decision-making.
Social Media Management
Social Media Manager Training
This training is designed for businesses that know social media matters but don’t have the capacity to hire a full marketing team. Over six once-weekly virtual sessions, we work directly with up to three participants who are responsible for managing your social media.
Together, we cover strategy, content planning, platform best practices, and day-to-day execution. The focus is on building confidence and consistency, not trends or shortcuts.
By the end of the training, participants will have a clear social media strategy, a practical content framework, and the tools needed to manage social media in-house with intention and direction.
Alice Canada Consulting 